Welcome to the Region theme at A\FAIR 2025 - the experience fair in Augsburg. This is where the most important players and local heroes from the region present specialties, products and services. Discover the institutions and companies that show what makes our home so special.
1. Network with innovative companies and service providers: get to know the most important companies in the region that characterize Bavarian Swabia. Find out more about their products, services and innovations.
2. Learn more about social and cultural initiatives: find out more about the social and cultural projects that strengthen togetherness in our region. Meet associations and organizations that are committed to the common good and find out how you can get involved yourself.
3. Exchange ideas with political decision-makers: Meet the political players who steer the development of our region. Discuss current topics and future projects with representatives of local and regional politics.
| Educational institutions | Public offices |
|---|---|
| Municipalities | Media |
| Cities | Sustainability |
| Counties | Political institutions |
| Institutions | Regional service providers |
| Chambers | Insurances |
Strong regional presence: Use A\FAIR to present your brand and products to a broad audience in your home region. Strengthen your local ties and expand your presence at your own location.
High visitor numbers: Benefit from the attractive combination of several trade fairs taking place at the same time. This attracts a large number of visitors, allowing you to increase your reach and gain new customers.
Networking opportunities: Make valuable contacts with local decision-makers, other companies and key players in the region. Use the trade fair to initiate collaborations and expand your professional network.
Intensive media presence: A\FAIR is advertised extensively through cooperation with the Pressedruck media group and other strong partners. Increase your visibility and benefit from the broad coverage in regional media.
Attractive trade fair infrastructure: The modern infrastructure of Messe Augsburg offers you optimal conditions for a successful trade fair appearance. Take advantage of flexible stand construction packages and excellent transport connections to present your products and services effectively.
“Under the new umbrella brand A\FAIR, the Augsburg trade fair company is creating an attractive major regional event with an event character for all interests and tastes. The City of Augsburg, along with many other institutions, associations and companies from Swabia, will present its wide range of tasks interactively to interested citizens and potential employees of Team Augsburg
Eva Weber | Oberbürgermeisterin der Stadt Augsburg
“For companies, institutions and associations, the new A\FAIR format offers an exciting opportunity to present themselves from a completely different angle and, above all, interactively in the respective theme worlds. Due to the special variety of topics at this major event, visitors can expect to discover previously unknown, new and innovative things at one or other stand or play area. This highly exciting major event will revitalize and strengthen Augsburg as a trade fair venue in the end consumer event segment. The event thrives on active participation, both as exhibitors and visitors.”
Dr. Wolfgang Hübschle | Wirtschaftsreferent der Stadt Augsburg
“A\FAIR is an innovation: the new concept of moving away from a static consumer fair to an experience fair has convinced us. We are looking forward to actively shaping an exciting event for all visitors.”
Martin Sailer | Bezirkstagspräsident des Bezirks Schwaben und Landrat Landkreis Augsburg
“The spring exhibition was a visitor magnet for a long time. Re-launching it with fresh ideas is the right approach, which we are happy to support together with the trade fair's other partners.”
Dr. Klaus Metzger | Landrat Landkreis Aichach-Friedberg
Unique trade fair experience: Experience your home up close. Discover important players and get personal advice on the products. Because, we think sustainably: Leave the click in your city!
Interactive encounters: Meet local heroes and enter into direct exchange with them. Ask questions, exchange ideas and make valuable contacts.
Captivating supporting program: Bring a sparkle to children's eyes and be enchanted at the Entertainment A\REA. From sporty show dancing to informative discussions, this stage offers what the name promises: entertainment at its best!