A fountain in Augsburg's old town

Site plan of the AFAIR

About A\FAIR

In 2026, it will finally be time to touch, try, discover and stroll - all in one place. Messe Augsburg is opening the doors to A\FAIR - the experience fair for the Augsburg-Swabia region - in January! The trade fair combines the theme worlds of ‘Leisure & Tourism’, ‘Home & Enjoyment’ and ‘Region & Home’. The A\FAIR is therefore THE interactive experience fair in Augsburg. There are different special shows in each theme world, offering something for every trade fair visitor. The Intersana, the Real Estate Days, the VOLT and the creativmesse also take place at the same time.

One weekend - 5 trade fairs!
1 ticket - 7 halls!

A Glimpse of the Highlights

Some visitors stand between the stands in an exhibition hall

Man with beard and sunglasses shows OK sign at a cheese stand

Interested visitors listen to an exhibitor presenting a product to them

Visitors explore stands and offers at AFAIR

A child with VR glasses plays a game at an exhibition stand under the supervision of the exhibitor

Group of visitors concentrates on a game with beer mugs at a trade fair stand

Eva Weber, Lord Mayor of Augsburg, and Lorenz A. Rau, Managing Director of Messe Augsburg, walk around the exhibition center

Visitors on their way to the trade fair

Three members of the Bundeswehr give a presentation on stage

Two women are interviewed by a presenter on a stage

Exhibitors talk to visitors at the trade fair

Good-humored exhibitor talks to visitors at her stand

Ceremonial opening of AFAIR by five project managers at the symbolic ribbon-cutting ceremony

Waiting visitors in front of the main entrance to AFAIR

Christian Henze cooks at the trade fair

Visitors take part in a guided fitness workshop, the trainer stands on a mat at the front

Satisfied exhibitor talks to visitors

Satisfied exhibitor smiles into the camera

You might also be interested in

An excited woman looks up

Become part of the A\FAIR

Here you will find all the information you need for your participation.

Floating soap bubbles in the shape of a heart

Your visit is worthwhile!

Further information about your visit to the trade fair can be found here.

Satisfied exhibitor smiles into the camera

Thematic areas

Discover our diverse portfolio spanning Home, Region, Recreation & Tourism, and Indulgence. Experience the perfect blend of innovation, tradition, and quality in every aspect of our offerings.